Published on Double X (http://www.doublex.com)
The Pink Gadget Hall of Shame
Pink it and shrink it.
By: Torie Bosch
Posted: November 16, 2009 at 3:55 PM
When it comes to marketing to women, technology companies seem to rely on a simple phrase also used by gun manufacturers [2] and car makers [3]: Pink it and shrink it. If you want the ladyfolk to buy your goods, it seems, the standard approach is to take something that works, slap some pink or purple casing on it, and sell it as “fashionable.” In this slide show, we present some of the most egregious offenders. Welcome to the pink gadget hall of shame, featuring the products that are the most blatant and insulting in their attempts to appeal to women. [4]
Click here for a slideshow of pink gadgets [4].
Links:
[1] http://www.doublex.com/users/torie-bosch
[2] http://blog.newsok.com/outdoors/2008/10/02/pink-it-and-shrink-it/
[3] http://www.marcomprofessional.com/posts/dan.leach/pink-it-and-shrink-it
[4] http://www.doublex.com/content/pink-gadgets