Published on Double X (http://www.doublex.com)
Why the NBA's plan for selling women's basketball won't work—and what might.
By: Josh Levin
Posted: October 22, 2009 at 5:32 PM
Earlier this month, the New York Times' Karen Crouse argued that America was falling for women's hoops. After the Phoenix Mercury beat the Indiana Fever to win the WNBA title, Crouse wrote that the championship series "was pixie dust for the league [2]—the women's equivalent of the NBA Finals in the 1980s between the Lakers and the Celtics." Kelli Anderson echoed that take in Sports Illustrated, citing higher television ratings, increased year-over-year attendance, and the courtside presence of male athletes like Peyton Manning and Larry Fitzgerald as "evidence that the WNBA is on a roll [3]."
In reality, there's little evidence the WNBA is primed for mainstream success. The AP reported Monday that the Detroit Shock—winners of three WNBA titles since 2003—were moving to Tulsa [4] after years of poor attendance in the Motor City. The Shock's relocation comes a year after the four-time champion Houston Comets were forced to suspend operations [5]. And if this year's finals were pixie dust for the league, the dust didn't make it to the upper deck of Phoenix's US Airways Center: The WNBA champion Mercury handed out thousands on thousands of free tickets [6] during the championship series in order to fill its arena.
(Read the rest of this article [7] at Slate [8].)
Links:
[1] http://www.doublex.com/users/josh-levin
[2] http://www.nytimes.com/2009/10/10/sports/basketball/10wnba.html
[3] http://sportsillustrated.cnn.com/vault/article/magazine/MAG1161285/index.htm
[4] http://sports.espn.go.com/wnba/news/story?id=4576647
[5] http://www.wnba.com/news/comets_081202.html
[6] http://www.azcentral.com/sports/mercury/articles/2009/10/07/20091007merctickets-CR.html
[7] http://www.slate.com/id/2232562/
[8] http://www.slate.com/
[9] http://www.doublex.com/section/life/rock-climbing-only-truly-gender-blind-sport