It’s a Baby Woman

If you're reading this you already know that Double X, the new magazine from Slate Group [1], about "what women really think" launched today. Double X inherits a legacy of women's content that spanned decades of comfort food factories such as Ladies' Home Journal ("Can this marriage be saved?"), McCall's, and Redbook [2], then spawned junior versions Seventeen, Glamour, and Mademoiselle (featuring David Newman and Robert Benton's advice column, "Man Talk"), before blossoming into the original womyn's periodical, Ms. Magazine [3], co-founded by the glorious Gloria Steinem [4] in 1971. The many prosaic [5] and pugnacious [6] periodicals with chick mastheads [7] that followed (including, notably, Bitch [8]) offered readers observations, news, tips, and warnings to navigate the brave new world of brave new women. Today, with the immediacy of the blog from which it grew [9], Double X takes publishing perspectives on how women think to its next iteration [10]. I can't wait to watch and chime in as the newest forum comes of age.