Jonah Hill's Fake Twitter Self Did It

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Jonah Hill (Superbad, Forgetting Sarah Marshall) says his Twitter impersonator—"some kid in Alaska"—is screwing up his life, by feuding with Iron Man director Jon Favreau and confusing 100,000 people into following him. Actually, looks like around 12,000, and fake Jonah says [1]she's a gal who lives in Ohio. Real Jonah handled impersonation by getting dragged into starting his own account. He told David Letterman [2] he'd never go on the site, but it looks like he's there now [3], 739 followers and counting. I sympathize [4]. I wonder, though, whether the doppelganger payoff is greater than the cost. Twitter impersonation is on its way to becoming the latest version of the dog ate my homework. I didn't do it—my fake Twitter self did. A fabulous new media excuse. Plus great talk show and dining out chatter..

Photograph of Jonah Hill by Kevork Djansezian/Getty Images.