Worrying About Bruno
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Bruno approaches. It’s three and a half weeks until the arrival of Sacha Baron Cohen’s Borat follow-up, about a gay, Austrian fashion reporter who talks like this “Ich sleep in a seaweed body wrap under a Zac Posen Navy-Cut Nightshirt. In mein dreams, ich sleep naked in a giant reed basket drifting slowly down ze Nile, cradled in ze arms of Daniel Radcliffe.” But Cohen’s already posing naked on the cover of GQ, worrying Austrians, troubling troubgay rights groups, and sticking his bum in Eminem’s face. The emerging question: Will Bruno be good for the gays?
In Brooke Barnes' piece exploring exactly this, she asks whether Bruno, “a movie that, in mercilessly exploiting the discomfort created when straight men are ambushed by aggressive gayness, that happens to (surprise!) expose [their] homophobia," will be "vulgar, inappropriate and harmful? Or bold, timely and necessary? All of the above?” Who will the joke be on? Homosexuals or homophobes?
It’s an interesting exercise to compare the anxiety about Bruno to the anxiety about Borat, a movie that had many folks wondering “Is it good for the Jews?” (Though, perhaps it should have had them wondering “Is it good for foreigners?” who were the real butt of that film's joke.) The concern with Borat was that Borat might be a hero. While he was making us laugh at the anti-Semites, racists, and homophobes living among us, he was also making us laugh with an anti-Semitic, racist, homophobe—him. Borat might expose the racism of some Americans, but he would also make being racist and ignorant seem funny ("eez niiice").
The worry about Bruno is the opposite, that Bruno won’t be a hero. That while Bruno makes us laugh at the homophobes living among us, he’s also making us laugh at homosexuals—him. Borat made worriers worry we’d like the bigot too much. Bruno makes worriers worry we won’t like the bigot enough. (Bruno is racist, politically incorrect, and profane in addition to being gay.) Perhaps we should stop worrying?
Besides, if Bruno is anything like Borat, it might actually show America to be a less homophobic country than we fear. (Though, if Barnes' story on Bruno is any indication, there will be some brutal scenes, as when Bruno, "intent on becoming straight, goes to a martial arts instructor to learn how to protect himself from gay people. 'If they get close to you, hit them,' the teacher says. How can you spot a gay man? 'Obvious is a person being extremely nice' is the answer. Gays can be tricky, the instructor warns: 'Some of them don’t even dress no different than myself or you.'") Borat may be best remembered for its instances of shockingly casual hatred (a rodeo host wants to hang gay people; frat boys wish they could own slaves), but there are far more instances when regular people refuse to take Baron Cohen’s bait. Most of the marks punked by Borat try their best to stay calm, remain civil, and never seem on the verge of using ethnic slurs. This may be the prejudice, or complacency, of diminished expectations, but the fact that five of the 30 people tricked by Borat proved to be utterly despicable surprised me; I would have expected more. That 15 percent of Americans think racist, hateful things is beyond disappointing; that 85 percent of Americans will try to be polite and helpful to a guy who brings poop to the dinner table? I had no idea.

Comments
straight males cant even express personal discomfort
By: p.bateman | Fri, 07/31/2009 - 06:40
in the politically correct society we live in, a heterosexual male getting uncomfortable with a gay man aggressively displaying his sexuality would be seen as HOMOPHOBIA.
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a heterosexual male must not even express his personal discomfort over french kissing a man etc. that is to offensive to gays !!
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its just mind boggling political correctness.
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HUMAN JAI ALAG
i completely agree with you. but you are in the wrong place with this kind of logical comment.
Bruno/Borat
By: smt125 | Wed, 06/17/2009 - 18:44
The polite woman who tries to be kind when Borat brings his little bag to the table genuinely believes that this must be normal behavior in some cultures. It doesn't occur to her that no culture in the world would mix eating and excretion or to question how the backward Borat is somehow civilized enough to use a zip-lock bag.
One of the polite gentlemen at the same dinner party sits through the performance with the shit, but immediately gets up to leave when Borat's hooker friend arrives.
Sacha Baron-Cohen shocks and entertains us by challenging the overtly bigoted, but he also reveals our insidious prejudices; that some polite Americans cannot bring themselves to be polite to a hooker; that some people believe that Borat could be a real person; or that we will see Bruno and therefore assume that all gay men or all Austrians are like him - or perhaps assume that all profane racists are gay.
Who wants to be "ambushed by aggressive" anything?
By: Human Jai Alaig... | Wed, 06/17/2009 - 16:24
I don't think that Bruno exposes any homophobia when he elicits hostile reactions from men who he "ambushes" with "aggressive homosexuality." I turned in my homophobe card long ago, but I've gotta say - if some guy came up to me while I was standing in line somewhere and started acting like Bruno does in the trailers I've seen for this movie, I'd be pretty pissed - not because gay men make me uncomfortable, but because any "aggressive" display of any kind of sexuality directed at me makes me uncomfortable. To turn it around, if you're a woman minding your own business at an event somewhere, and a straight man comes up to you and starts making incredibly inappropriate sexual overtures, flashes his genitals at you, or does anything else that Cohen's queeny character does to men in this film, you'd probably react in a hostile fashion yourself. That doesn't make you a prude or an ice queen, it makes you freaking normal.
And by the way...is it me, or is Sacha Baron Cohen basically Tom Green with an accent?
Another way to look at it is
By: lightening | Wed, 06/17/2009 - 15:36
Another way to look at it is that Cohen was making fun of racists by making his character racist. I mean, Borat is racist and sexist, but also incredibly ignorant and totally backward. In my mind, it seems like he is pointing out the level of stupidity required to hold such biases.
Can't forget, though, that first and foremost Cohen is an entertainer. Bruno will no doubt be wildly hilarious, exaggerated and over-the-top. And if that is the kind of behavior that viewers will come to expect from gays, then the joke is on them.