It’s a Baby Woman

If you're reading this you already know that Double X, the new magazine from Slate Group, about "what women really think" launched today. Double X inherits a legacy of women's content that spanned decades of comfort food factories such as Ladies' Home Journal ("Can this marriage be saved?"), McCall's, and Redbook, then spawned junior versions Seventeen, Glamour, and Mademoiselle (featuring David Newman and Robert Benton's advice column, "Man Talk"), before blossoming into the original womyn's periodical, Ms. Magazine, co-founded by the glorious Gloria Steinem in 1971. The many prosaic and pugnacious periodicals with chick mastheads that followed (including, notably, Bitch) offered readers observations, news, tips, and warnings to navigate the brave new world of brave new women. Today, with the immediacy of the blog from which it grew, Double X takes publishing perspectives on how women think to its next iteration. I can't wait to watch and chime in as the newest forum comes of age.